Creating new ways to produce cellulose fibers by Infinited Fiber Company
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In fashion, there’s an ugly side to looking beautiful: Namely 70 million tons of waste contributed to landfills around the world annually with 20 million tons of that coming from Europe alone. For a sector that demands “the latest looks” that can translate into an unceasing consumption of virgin resources. Nurturing source materials like cotton creates its own environmental downward spiral: Cotton growers apply 25 percent of all insecticides globally and use 20,000 liters of water for just one kilo’s yield.
Infinited Fiber reduces the usage of virgin natural materials and endangered and ancient forests because 30 percent of viscose comes from these trees. It also decreases textile waste in landfills. Infinited Fiber can replace cotton in a number of applications – and doing that saves water (20,000 liters are used per 1 kg cotton) and pesticides. Cotton producers are the source of 25 percent of all insecticides used globally. If the company’s approach could recycle 25 percent of the cotton and viscose textile currently placed in landfills or thrown in the garbage and substitute another 25 percent of the cotton used for textiles with wood pulp, the emission reduction would be 14.2 million tons of CO2 annually by 2026. When using recycled paper as feedstock the emissions savings will be even greater
The company recently established a pilot factory in Espoo, Finland that allows continuous development and integration of new recycling. And will produce 50,000 kilos of new natural fibers starting at the end of 2016. In the meantime, the company is working with several of the world’s largest fashion brands to test Infinited Fiber in their production.
Petri Alava is CEO and founder of Infinited Fiber. Ali Harlin serves as Chief Technology Officer. Kalle Määttä is the company’s Chief Marketing Officer.
“Plenty of innovation will take place in the near future in fashion recycling, and that is great: humanity either needs another planet or smart solutions. We are the ones who are ready to act with our technology. We want to be active and open about our manmade natural fiber that is both ecological and affordable, and gets better when recycled – infinitely. Simultaneously, we want to create an open ecosystem where all the radical fashion recycling innovators can unite for maximum impact on both business & the planet. We know that good business needs all the sharp brains it can possibly have: together we can do this. In this world, most things are meaningless and lack true impact. With Infinited Fiber technology we have an opportunity to solve a major problem by turning waste into treasure. Join us, we can do this.” Petri Alava, CEO, Contact +358 50 14 83
Located in Espoo, Finland, The Infinited Fiber Company provides technology for the fashion industry to manufacture Infinited Fibers®; from fashion waste and biomaterials like wood or recycled paper.
The climate innovation:
Creating new ways to produce cellulose fibers
If the company’s approach could recycle 25 percent of the cotton and viscose textile currently placed in landfills or thrown in the garbage and substitute another 25 percent of the cotton used for textiles with wood pulp, the emission reduction would be 14.2 million tons of CO2 annually by 2026. When using recycled paper as feedstock the emissions savings will be even greater.
Petri Alava, CEO
|+358 50 14 83|