Clean Economy, Living Planet - The race to the top of the global cleantech market ROLAND BERGER/WWF-NEtherLANDS, JUNE 2011

This report investigates the progress of the cleantech industry worldwide. Cleantech includes all technologies that save energy or generate renewable energy. In the 2009 report for The World Wide Fund for Nature (WWF), Roland Berger Strategy Consultants ranked countries by their economic value
added from manufacturing cleantech products, and formulated recommendations to advance the sector’s growth. This follow-up report shows the increase in cleantech sales worldwide and the progress of countries within the ranking. Lessons drawn from the top-performing countries in this new ranking confirm
and underscore the recommendations from the 2009 report.

The market for cleantech grew by 31% per annum between 2008 and 2010 and now stands at EUR 179 billion. Wind energy is the largest segment in the cleantech sector with a 30% market share. Solar PV has grown by 100%, with sales now totaling EUR 45 billion. Denmark leads both the 2009 and 2011 rankings. China, at number two, is growing at 77% per annum.

The top-performing countries reveal three main best practices. First, a country must develop a coherent and integrated industrial policy, setting targets on the future fuel mix, developing a domestic market and investing in supportive infrastructure and R&D in line with the country’s strengths. Second, a country must provide access to capital. And third, it must foster the presence of large companies in cleantech.


To read the full report, please click here.